University graduates launch innovative new travel-tech platform
Graduates from òòò½ÎÑÊÓƵ, Prithveesh Reddy and Harvey Lowe have successfully launched the travel-tech platform , now based at Sister and supported by Unit M.
Prithveesh and Harvey are from India and the Isle of Man respectively, and it was after frequent flights back to òòò½ÎÑÊÓƵ that they first discovered the shortcomings of airline loyalty schemes. Following conversations with multiple airlines, the pair concluded that current programs benefit only few flyers and the vast majority of travellers virtually never accumulate enough points to make any use of them.
Using a combination of funds secured through previous exits, grants, and awards, the pair, at just 18 years old, set sights on building Arcube, with the aim of providing a new form of airline loyalty that works for everyone.
Arcube is the world’s first post-flight solution for airlines to upsell ancillaries, tailored specifically to the customer via the AI-powered analysis of hundreds of data points.
While still in their first year of university, Reddy and Lowe sent a simple email pitch to the Etihad Airways London office about their idea. The proposition stood out to Etihad Airways and garnered significant attention, so much so that Etihad Airways became Arcube’s first client.
Co-founder Harvey Lowe said: “It was a case of reaching the right person at the right time; we had full confidence in what we were offering, but breaking into the airline business is notoriously difficult. So a positive response from Etihad meant the world to us and reaffirmed we were moving in the right direction.â€
Airlines have vast amounts of passenger data—what people eat on board, how early they arrive at the airport, how long they spend in lounges—but much of it goes unused. Our platform bridges that gap by offering tailored, real-time options to passengers as soon as they get off the flight.
Professor Aline Miller, Chief Scientific Officer at Unit M, said: “Now based at Sister, Arcube will continue to be supported by the University ecosystem via Unit M, the University's newly established innovation capability, which will connect Arcube into the University's R&D and skills capabilities to accelerate its scale-up journey.
"The energetic Arcube team and their early success at securing funding demonstrate that òòò½ÎÑÊÓƵ is a place where we have built the ecosystem for ideas, creativity and entrepreneurship to succeed.â€